1 Day l 6 Hours
California Center for Digital Arts
Price$199

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Please choose a date below:

June 2, 2018 ‎October 20, 2018 ‎

Don’t see a date that works for you?  Check out the Course Calendar

Learn in Maintaining & Managing Your Website in this intermediate level course. Now that you have a site, how do you put it to good use? This class will help you.

Your website is important to promote your photography, sell your images, and even have people sign up for photo sessions or inquire about your services.

COURSE DESCRIPTION
You've built a good site, so now how do you make it work for you? We'll cover how to set up a basic e-commerce element to your site that will help you sell your work and take simple online transactions; as well as the importance of blog content and continued search engine optimization.

COURSE STRUCTURE
Although we use a structured curriculum, we customize every session to meet your specific needs. We like to foster an open dialogue in class, and encourage you to ask questions at any time. Users should already have a fairly good understanding and have a basic site set up. We also recommend that you bring any example links and digital photos you'd like to sell online to class, as it helps us better understand the types of web site designs and layouts that you’d like to produce and guide you in beginning to set them up. Students should have a PayPal account set up so they can properly set up their
e-commerce.

TOPICS COVERED
Because we adjust the subject matter of every course to better suit your needs, please note that this is a general guide of what we’ll cover:

• Installing a Search Engine Optimization plugin

• Setting up Google Analytics

• The importance of blog posts and how to properly Search Engine Optimize them

• How to tell Google about your site

• Setting up e-commerce within WordPress

• Setting up a new product for sale (basic products versus variable products with size and price variations)

• Setting up PayPal for payments

• Setting up basic shipping

• Setting up basic remarketing using MailChimp or Constant Contact

• Search Engine Optimization of products

QUALIFICATIONS
This course is designed for people who have a web site in place and would like to get their site working for them either via being found within search engines or through implementation of some simple e-commerce.

MATERIALS

Your Laptop
Any digital photos you'd like to sell online